After the Converse "Chuck Taylor All Stars" and before Michael "Air" Jordan was the 1970's. This was the period of time that really helped build the foundation to sneakers as we know it today. New technology was being used to make better sneakers for running, basketball, and skateboarding.
The 1970's was a time when you had a lot of emerging sneaker companies and no one company completely dominating the sneaker market. At the time, the best basketball players in the world were signed with Adidas and Converse, Nike was creating their first running sneaker, and Vans was making sneakers tailored specifically for skaters.
While the 1970's do not have as many classic silhouettes as the 80's or 90's, there are many sneakers that came out during this time that we still wear today. Next time you put a pair of Nike Cortez or Vans Sk8 High on know the history behind them.
Let's take a look at some of the doper sneakers released in the 1970's. The pictures are all taken from the time to give you a better idea of how the sneakers were worn. Notice the striped tubed socks and short shorts in almost every picture. What sneakers do you like from the 70's?
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