Shoe Dog is a memoir by Phil Knight, the co-founder and former CEO of Nike, Inc. The book tells the story of how Knight started Nike in the 1960s, and how he and his team built the company into one of the world's most successful and iconic athletic apparel and footwear companies.
In the book, Knight describes the challenges, obstacles, and setbacks that he and his team faced as they built Nike, and the lessons that they learned along the way. He also reflects on the company's culture, values, and philosophy, and how these helped to drive its success.
Shoe Dog is a fascinating and inspiring read, and provides an insider's perspective on the history and growth of Nike. It offers insight into the challenges and opportunities of building a business, and the lessons that can be learned from the successes and failures of a global brand.