Sneakers History: Popular Sneakers In The 1970's

Historia de las zapatillas: zapatillas populares en la década de 1970

Después de las Converse "Chuck Taylor All Stars" y antes de Michael "Air" Jordan fueron los años 70. Este fue el período de tiempo que realmente ayudó a construir la base de las zapatillas deportivas tal como las conocemos hoy. Se estaba utilizando nueva tecnología para fabricar mejores zapatillas para correr, jugar baloncesto y andar en patineta.

La década de 1970 fue una época en la que había muchas empresas emergentes de zapatillas y ninguna empresa dominaba por completo el mercado de las zapatillas. En ese momento, los mejores jugadores de baloncesto del mundo firmaron con Adidas y Converse, Nike estaba creando su primera zapatilla deportiva y Vans estaba fabricando zapatillas diseñadas específicamente para patinadores.

Si bien la década de 1970 no tiene tantas siluetas clásicas como los años 80 o 90, hay muchas zapatillas que surgieron durante este tiempo que todavía usamos hoy. La próxima vez que te pongas un par de Nike Cortez o Vans Sk8 High, conoce la historia detrás de ellos.

Echemos un vistazo a algunas de las zapatillas doper lanzadas en la década de 1970. Todas las fotos están tomadas de la época para darte una mejor idea de cómo se usaron las zapatillas. Observe los calcetines de rayas y los pantalones cortos en casi todas las imágenes. ¿Qué zapatillas te gustan de los años 70?

Nombre de la zapatilla: Adidas Jabbar Low, Adidas Pro-Model, Adidas Shooting Star
Año de lanzamiento: 1971
Kareem Abdul Jabbar fue el mejor jugador de baloncesto del mundo a principios de la década de 1970. Ayudó a que las Adidas Jabbar High and Low fueran famosas.
Nombre de la zapatilla: Nike Cortez
Año: 1972
El Nike Cortez fue creado por el cofundador de Nike y el entrenador principal de atletismo de Oregon, Bill Bowerman. La Nike Cortez fue la primera zapatilla para correr de Nike, una de las más icónicas e instrumentales para que Nike se convirtiera en el goliat de las zapatillas que es hoy.
Zapatilla: Puma Clyde
Año: 1973
El Puma Clyde se hizo famoso gracias a la superestrella del baloncesto de los New York Knicks, Walt "Clyde" Frazier. La gamuza era suave y llamativa, como el hombre que las usaba. Este último juego de la NBA All Star vimos un relanzamiento con todo dorado y charol. Me hubiera encantado ver a Frazier rockeando esos en los años 70.
Zapatillas: Nike Bruin
Año: 1972
La Nike Bruin fue la primera zapatilla Nike Basketball. Eran tenis bajos de gamuza y llevaban el nombre del equipo de baloncesto de la NCAA que dirigía los UCLA Bruins de la década de 1970.
Zapatillas: Nike Blazer
Año: 1973
No pasaría mucho tiempo antes de que Nike lanzara otra zapatilla de baloncesto. Esta vez un top alto que lleva el nombre de los Portland Trailblazers. El Nike Blazer todavía se está lanzando hasta el día de hoy, pero curiosamente no se considera una zapatilla de baloncesto sino más bien una zapatilla de estilo de vida.
Zapatilla: Converse Pro Cuero
Año: 1976
Las Converse Pro Leather son uno de los zapatos más famosos de la década de 1970, principalmente porque las usaban los mejores jugadores de baloncesto de la época. Larry Bird y Dr. J las usaron y ayudaron a Converse a seguir siendo una fuerza importante en la escena de las zapatillas de baloncesto.
Zapatillas: Vans Era, Old Skool y Sk8 Hi
Años: 1976-1978
Durante la década de 1970, el skateboarding ganó popularidad y Vans fue la marca detrás de todas las zapatillas de skate. Las zapatillas se hicieron para ayudar a los patinadores a probar nuevos trucos y desgastar mucho las entresuelas. Todas estas zapatillas siguen siendo muy populares hoy en día y son unas zapatillas de estilo de vida que no se usan solo para patinar.
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