La venta de zapatillas en el mercado secundario representa una industria de más de mil millones de dólares al año en todo el mundo. Se compran y venden millones de zapatillas en lugares como eBay, GOAT, StockX y localmente. Hasta hace unos 5 años, cuando compraste un par de tenis exclusivos en línea, no sabías realmente si eran legítimos o no.
A medida que las zapatillas de deporte falsas se volvieron cada vez más difíciles de detectar, muchas Nike, Yeezy y Jordan falsas se vendían en línea y, a menudo, el comprador no sabía si el artículo que compró en línea no era 100% auténtico y lo compró de la marca o de un minorista autorizado.
Entonces StockX y Goat entraron en escena y comenzaron a autenticar las zapatillas. Actúan como intermediarios entre el comprador y el vendedor y ponen el sello de aprobación en la zapatilla, afirmando que inspeccionaron la zapatilla y pasaron la inspección lo suficiente como para ser considerada una zapatilla "auténtica".
¿Cómo autentican un zapato los autenticadores de zapatillas?
Esta no es una lista exacta de lo que hace una empresa específica. Pero, después de investigar lo que hacen las diversas compañías, puede tener una buena idea del proceso por el que pasan para determinar si ese par de Yeezy o Jordan 1 que compró es auténtico. Algunas compañías han informado que tienen una lista de verificación de 50 artículos para determinar si un par es auténtico o falso.
Pero antes de que una persona mire el artículo, algunas de las compañías como GOAT usan IA (inteligencia artificial) para marcar una falsificación. El ai toma muchas fotos de la zapatilla y las compara con pares previamente autenticados de la misma zapatilla. Si la forma o la costura no están bien, la IA puede detectarlas con una precisión de aproximadamente el 99 %. Dado que esta tecnología no es perfecta, aún debe ser observada por una persona y aquí hay algunas cosas que verían./
La casilla es muy importante en el proceso de autenticación. Las cosas que quizás pregunten son si la caja tiene la forma correcta, si la fuente en la etiqueta es la misma, si los sellos de control de calidad están dentro de la caja, ¿qué hay de la textura del papel dentro de la caja?
Luego miran la zapatilla y la huelen para asegurarse de que no haya olores fuertes del pegamento. ¿Es el color y el material lo que debe ser? ¿La puntera tiene la forma y las medidas correctas? ¿La costura tiene el ancho correcto? ¿El logotipo se ve igual? ¿El tamaño de los bucles de encaje es el tamaño correcto? Cuando se ve bajo una luz negra, ¿se enciende algo que no debería? ¿Se ve bien la etiqueta de tamaño UPC y se produce en el país/fábrica correcto, con el rango de fechas de producción correcto?
Puede esperar que un autenticador haga este tipo de preguntas y revise algún tipo de lista de verificación para determinar si los zapatos son falsos o auténticos. Si pasan la lista de verificación, se etiquetan con la aprobación de su autenticador y se registran en una base de datos.
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