¿De qué trata The Book Shoe Dog?

Shoe Dog es un libro de memorias de Phil Knight, cofundador y ex director ejecutivo de Nike, Inc. El libro cuenta la historia de cómo Knight inició Nike en la década de 1960 y cómo él y su equipo convirtieron la empresa en una de las más importantes del mundo. empresas exitosas e icónicas de indumentaria y calzado deportivo.

En el libro, Knight describe los desafíos, obstáculos y contratiempos que él y su equipo enfrentaron mientras construían Nike, y las lecciones que aprendieron en el camino. También reflexiona sobre la cultura, los valores y la filosofía de la empresa, y cómo estos ayudaron a impulsar su éxito.

Shoe Dog es una lectura fascinante e inspiradora, y proporciona una perspectiva interna sobre la historia y el crecimiento de Nike. Ofrece información sobre los desafíos y oportunidades de construir un negocio y las lecciones que se pueden aprender de los éxitos y fracasos de una marca global.

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