De quoi parle le Book Shoe Dog ?

Shoe Dog est un mémoire de Phil Knight, co-fondateur et ancien PDG de Nike, Inc. Le livre raconte comment Knight a lancé Nike dans les années 1960 et comment lui et son équipe ont fait de l'entreprise l'une des plus des entreprises de vêtements et de chaussures de sport prospères et emblématiques.

Dans le livre, Knight décrit les défis, les obstacles et les revers auxquels lui et son équipe ont été confrontés lors de la construction de Nike, ainsi que les leçons qu'ils ont apprises en cours de route. Il réfléchit également sur la culture, les valeurs et la philosophie de l'entreprise, et comment celles-ci ont contribué à son succès.

Shoe Dog est une lecture fascinante et inspirante, et offre une perspective d'initié sur l'histoire et la croissance de Nike. Il offre un aperçu des défis et des opportunités liés à la création d'une entreprise, ainsi que des leçons qui peuvent être tirées des succès et des échecs d'une marque mondiale.

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